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"Change the World, Start with ENERGY STAR®" is a national campaign encouraging all Americans to join with millions of others and take small, individual steps that make a big difference in the fight against global warming.

Titan America has been an ENERGY STAR Partner since 2008. As a part of our responsibility, we have made a commitment to protect the environment through the continuous improvement of our energy performance. We believe that an organization-wide energy management approach will help us enhance our financial health, increase our value and aid in preserving the environment for future generations.

Through the ENERGY STAR Program, the US EPA identifies and establishes the benchmarks for superior energy performance. Energy Star works with industrial companies such as Titan America to identify and deploy robust energy strategies for the future and build superior corporate energy management programs.

Companies reduce their energy costs and risks by:

  • Identifying robust energy strategies for the future
  • Mastering the fundamentals of energy management
  • Benchmarking energy performance
  • Benchmarking best management practices
  • Demonstrating leadership

Stars now shine more brightly in the Star City

While millions of people around the world recognized the fourth annual Earth Hour by customarily turning off lights and appliances in their homes and businesses for an hour, Roanoke Cement quietly switched off lighting on its pre-heater tower, a 400-foot signpost to the plant campus, indefinitely.

Lowering the illumination footprint is part of Titan America's aggressive goals to reduce energy consumption and coincides with its partnership with the U.S. EPA and the Department of Energy’s ENERGY STAR Program initiative.

RCC's guiding energy principle is that "the easiest way to save power is to not use it. In times of economic downturn, we must look to the low-hanging fruit, like automation and optimization, for efficiencies." This conservation strategy through the plant's four-year affiliation with the Roanoke Valley Cool Cities Coalition, the principal Roanoke Valley organization that tackles energy policy and environmental issues, when they point out the obvious answer to a basic question, "What can we turn off?"

Throughout Botetourt County, where RCC's plant is located, residents have noticed that the night sky is a little darker and the stars are brighter. The former glow emanating from the Troutville plant no longer exists. Previously, almost 100 lights were visible from the Blue Ridge Parkway beyond Buchanan. "We knew we would make the neighbors happy if we'd just shut the lights off at night," said Kevin Baird, RCC's plant manager at the time. "The pre-heater tower now has just two red lights flashing to alert small aircraft flying in the area."